who we are

The purpose of The Southside Solution and the Forged in Fire Fund is to serve as a conduit in the NIL space for the members of the UAB Men's Basketball and Football Team. Through this LLC, you can gain exclusive access to the members of the UAB Men's Basketball and Football Team whose personal brand matches your business or personal needs.

The Southside Solution and Forged in Fire Fund's objective is to help the members of the UAB Men's Basketball and Football Teams align with individuals and companies who desire to sponsor and support the members of Blazer Athletics, and together, help them continue in their quest to be Champions On and Off the court!